P2 Sizzle Video
Sizzle video showcasing P2, the lifeblood of Automattic's fully-distributed work culture. Creative direction and lead motion design for a product that 11,000+ people use every day.
The Brief
P2 is the lifeblood of Automattic's fully-distributed work culture. P2 is not just a tool we use, it's become something we do, each and every day — sharing, discussing, reviewing and collaborating with our teams. No interruptions, no time zone constraints. It's the key to our communication.
Role
Creative Direction, Lead Motion Design
Process
The challenge was demonstrating P2's extensive capabilities in an entertaining format. We focused on showing the core features that customers are interested in and the most visually appealing features, rather than attempting to showcase everything.
Copy partner Greg Fox and I worked closely with the product team throughout development. The entire creative process — storyboards, animatic videos, iterations, feedback discussions, and audio adjustments — was documented transparently in a P2 project thread. Meta, right?
Collaborators
- Greg Fox — Copywriting
Enjoy the video. And then P2 about it.